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Irina Saur-Amaral

Chief Strategy Officer|Partner
Top Management
Strategy 360 - Consultancy, Lda
http://www.marketing360.pt

Bilateral Meetings

  • 09-00 am - 12.00 am
  • 14.00 pm - 17.00 pm
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DescriptionStrategy 360 - Consultancy, Lda has as main focus the competitive capacity of firms and other type of organizations. It operates through two registered trademarks / brands: Marketing 360 and Tourism 360, focusing on consultancy, training, research and market studies in all areas linked to strategy, marketing (digital & traditional), innovation and international activity. We use scientific-based approaches for real market needs, using real life language to interact with our clients. Our slogan is: We Develop Your Business!
Some of  our clients: Turismo Centro de Portugal (Regional Entity for Tourism in Centre of Portugal), AHRESP (National Association for Restauration and Hospitality), AM Teg (private company focused on live shows and entertainment on ice), City Hall of Santa Maria da Feira (specifically the municipal company dealing with big events - Imaginarius and Medieval Trip). 
Organization Type Consultant, Company
Offer

Complex network management & communication strategy underpinning

We offer the possibility to manage complex network of partners, creating the partnerships required for specific public-private collaborations, and to define and implement communication strategies closed to specific publics.

Keywords: networknetworkingmanagementcommunicationstrategy
Cooperation Offered
  1. Outsourcing co-operation
  2. Technical co-operation
  3. Other
Offer

(Re)branding and repositioning organizations & brands

Developing integrated strategies to support communication plans and competitive advantages close to defined markets (Portuguese or international markets). We cover communication material and digital strategies and we accompany implementation.

Keywords: rebrandingbrandinginnovationrepositioning
Cooperation Offered
  1. Outsourcing co-operation
  2. Technical co-operation
  3. Other
Request

New partnerships based on complementary services

We're looking for partners acting in consultancy (complementary fields & Horizon 2020 projects) or research institutions seeking for market studies or entrepreneurship support (business models).

Keywords: business modelsconsultancyresearch institutions
Cooperation Requested
  1. Other
Offer

Strategic, internationalisation, marketing and competitive plan

Development and implementation of main plan related to the competitive capacity of an organisation (business or non-business), typically involving internal analysis, market study with primary data and secondary sources, inputs from all key stakeholders (internal and external) and definition of strategic (long-term) and tactical goals, together with the implementation plan. We follow up the implementation, when client desires it.

Keywords: PlanInternationalisationInternationalizationStrategyMarketingInnovationDigitalTourismCompetitive advantageCompetitiveness
Cooperation Offered
  1. Outsourcing co-operation
  2. Technical co-operation
  3. Other
Offer

Market Studies (Portugal, Spain, U.K.)

Market studies with statistical significance and scientific-based questionnaires. On site (Portugal) and phone (Portugal and abroad) with trained interviewers.

Keywords: Market studyCompetitive advantageScience
Cooperation Offered
  1. Outsourcing co-operation