Marc G. Villinger is a research fellow at the Institute of Information Management at the University of St. Gallen. Prior to his academic career he worked for 14 years as management consultant and in management positions for PwC, Novartis, IMG and Zurich Insurance Group, in Switzerland, Singapore and Japan. He has consulted numerous clients in different industries with emphasis on strategic management, customer relationship management and business intelligence. In 2007 he found Aventix, a company focusing on the advisory and implementation of cloud solutions. In 2012 he passed on the leadership to one of the partners to pursue his passion for research and lecturing. Marc Villinger holds a Master Degree in business administration and information management from the University of St. Gallen. His special fields of interest are strategy, innovation and entrepreneurship, with a main research focus in his Ph.D. studies on business model innovation.

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